Household goods motor carriers and their agents must ensure that all advertisements are truthful, straightforward, and honest. Advertisements for all services must include the following two elements:
1. Name or trade name, as it appears on the document assigning the carrier a U.S. DOT number, or the name or trade name of the motor carrier under whose operating authority the advertised service will originate.
2. U.S. DOT number, assigned by the U.S. DOT, authorizing the carrier to operate as a for-hire motor carrier transporting household goods. The U.S. DOT number must be displayed in the following form in every advertisement: U.S. DOT No. (assigned number). Refer to 49 CFR 375.207.